Comprehensive 7Search ‘New Advertiser Training’ Program Teaches How to Succeed in Pay-Per-Click
DES PLAINES, IL – Live support, online videos, detailed FAQs and social media have always been integral parts of advertiser education offered by 7Search. A more detailed program now gives first-time 7Search advertisers the hands-on attention they need to understand pay-per-click and how to optimize a 7Search campaign for maximum return on their investment.
“The 7Search New Advertiser Training (NAT) program is the most comprehensive resource available for online marketers to learn how to best use their pay-per-click (ppc) budget and maximize the return on investment for their campaigns,” said Gemma Piscotti, 7Search Director of Marketing and Operations. “During the first two weeks a customer registers with 7Search, our NAT reps contact new advertisers to offer a customized campaign set-up. Once the campaign is live, NAT reps monitor its success and then make further suggestions and changes to the campaign to further improve the ROI for each advertiser. Once the client is happy with the results, a permanent account representative is assigned to the account in order to assist customers in any way for the duration of their 7Search ppc campaign.”
7Search account representatives are available 11 hours each day by phone, live chat or e-mail. This allows clients to have more access to professional account strategists who can answer questions about specific campaigns and how to bid successfully on keywords in 7Search’s Partner Network.
In addition, using social media outlets, 7Search takes a proactive approach to inform clients of new account tools and services, industry articles or important news via Facebook posts, blogs and Twitter.
“Online business people want campaign advice immediately and wherever they are at the time. We utilize various outlets to keep our customers armed with information they can use that same day for their business,” explained Piscotti. “We even started an AskPPC forum which gives clients and non-clients alike a direct portal to our account strategists to answer any questions they may have about pay-per-click advertising in general. The goal of the New Advertiser Training program is to educate our new clients immediately on how to maximize the return on investment for each of their ppc campaigns so dollars are not wasted due to poor execution. This program has been very effective in doing that.”
About 7Search.com: 7Search.com has been a leading pay per click search engine advertising and affiliate network since our inception in 1999 and is dedicated to providing value and service for online businesses. Continually recognized as a premier online advertising solution and a respected Web partner network, 7Search has provided thousands of Web businesses with an economical and measurable opportunity to obtain Internet traffic and generate revenue through their online presence. For more information, please visit www.7Search.com.
